How do you create a professionally-looking explanation video that illustrates in simple words what your company does and how it solves its customers problems? Given the wide number of options on the market, the little time available to choose and the little familiarity a new client may have with your business and the services it provides, if you cannot explain rapidly and in simple words what you and your company do, you may be definitely leaving lots of business on the table.
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On the other hand, putting together a simple video explanation, that helps your company explain in simple terms what may otherwise require lots of writing, is increasingly a better way to go than publishing long, heavy and difficult to understand texts.
As humans we relate more easily and immediately with someone that has an interesting story to tell, rather than to a set of ten pages of content to read. And if the story-teller, has the ability to orchestrate his explanation with appropriate tools, and some simple tactics, the results can be far more effective than what you have been used to.
In this guide to the creation of an explanatory whiteboard video, Dr. Matthew Dunn, co-founder of SayItVisually illustrates what are the key steps you need to make to obtain some tangible results.
Here is his simple seven-steps strategy, that you can immediately put to use.
