Social media is gradually changing the paradigm of how people market, promote and care about their customers and potential clients. But what is the correct strategy, tools and approach to achieve those goals?
Photo credit: Kirsty Pargeter e Creative Nerds
Most social media users, both individuals and companies, just open social media accounts without a clear strategy on how to actually achieve any of those goals in a pragmatic and systematic way. Most, don't even realize that the essence of an effective social media strategy is providing real value to people before even considering to ask something in return.
This curated guide of the best 2010 social media reports and articles from MasterNewMedia, helps you make sense of HOW to utilize social media while creating value, helping others out and building a following of passionate fans. Specifically, in this guide you will find:
Social Media: The Best 2010 Articles and Reports From MasterNewMedia
Social Media Meets Online Television: Social TV Brings Television 2.0 To Your TV Set Social television is an emerging new media term used to refer to a new form of television technology that supports and integrates social interaction, recommendations, ratings, reviews and interactive participation among viewers via text chat, audio or even video-conferencing. by Richard G. Kastelein - January 27th, 2010
Ning Alternatives: Guide To The Best Social Networking Platforms And Online Group Services Last year Ning, one of the most popular social networking platforms on the web, phased out its free service. In this guide you will find a comprehensive mindmap, two comparative tables, and a set of mini-reviews that will help you evaluate the best Ning alternative for your needs. by Robin Good and Daniele Bazzano - May 3rd, 2010
Customer Service Is The New Social Media Marketing King If you want to understand what exactly needs to be done to make your custom service efforts turn your clients into raving fans and supporters, The Customer Service Manifesto will help you identify the critical points to move from being a seller of services and products into a trusted partner and advisor for a growing group of happy customers. by Joseph Jaffe - April 15th, 2010
How To Create A Facebook Fan Page: Guide To The Best Strategies And Examples In this guide you will find a passionately curated selection of the best online reports and articles explaining which are the best strategies to create a Facebook Fan Page, along with a uniquely hand-picked selection of valuable examples to get you inspired. by Robin Good, Daniele Bazzano and Elia Lombardi - July 19th, 2010
Social Media Strategy: A Video Interview With Ravit Lichtenberg - Part 1 "Social media is a strategy, not a tactic". You cannot just jump on the social media bandwagon opening accounts here and there, without having a clear objective to reach and a specific path to follow. This is what Ravit Lichtenberg, founder and chief social media strategist of Ustrategy, recommends to her customers and readers by Robin Good - July 2nd, 2010
Social Media Strategy: A Video Interview With Ravit Lichtenberg - Part 2 If you are still struggling to realize the value of social media for your business, this video interview with Ravit Lichtenberg will help you understand which are the practical steps that any small or medium-sized company must take to develop a social media strategy that really works. by Robin Good - July 10th, 2010
Using Social Media: Colleges And Universities Vs. Businesses Colleges and universities in North America continue to increase their adoption and large scale use of social media technologies, outpacing both Fortune and Inc 500 on the blogging front. Besides using these to augment and extend their overall communication, learning and student support services, educational institutions have found a key use of social media inside their marketing and student recruiting strategies. by Nora Ganim Barnes and Eric Mattson - July 8th, 2010
Social Media Research: Blogs And Twitter Use Trends Inside US Corporations What emerges from this in-depth research is the steady adoption of blogs and the explosive growth of Twitter among Fortune 500 companies, which emphasizes the increasing importance of social media inside the business world. by Nora Ganim Barnes and Eric Mattson - March 12th, 2010
Social Media Research And Trends: Do Top Brands Adopt And Use Social Media Tools? From the data presented in this report, it appears that top US corporations look at the adoption of social media technologies as a mean to improve their communications approach, to build internal knowledge, to improve marketing and sales as well as to guarantee long term sustainability and growth. by Nora Ganim Barnes and Eric Mattson - January 13th, 2010
Social Media Research: Blogging, Twitter And Facebook Use Trends Inside US Corporations - 2010 Update Given that Fortune 500 companies stand as an established model for business success, it is indeed strategically critical for you to examine all the data shared in this report to extract solid insights that may help you develop an effective social media strategy. by Nora Ganim Barnes and Eric Mattson - December 10th, 2010
Originally prepared by Robin Good, Daniele Bazzano and Elia Lombardi for MasterNewMedia, and first published on January 4th, 2011 as "Social Media: The Best 2010 Articles And Reports From MasterNewMedia".
Photo credits: Social Media Meets Online Television: Social TV Brings Television 2.0 To Your TV Set - Michele Piacquadio Ning Alternatives: Guide To The Best Social Networking Platforms And Online Group Services - Shutterstock Customer Service Is The New Social Media Marketing King - Clipart How To Create a Facebook Fan Page: Guide To The Best Strategies and Examples - Marc Dietrich Social Media Strategy: A Video Interview With Ravit Lichtenberg - Part 1 and 2 - Robin Good Using Social Media: Colleges And Universities Vs. Businesses - Clipart Social Media Research: Blogs And Twitter Use Trends Inside US Corporations - Kheng Ho Toh and Dmitriy Shironosov Social Media Research And Trends: Do Top Brands Adopt And Use Social Media Tools? - Kheng Guan Toh Social Media Research: Blogging, Twitter And Facebook Use Trends Inside US Corporations - 2010 Update - Kheng Ho Toh and Dmitriy Shironosov
- How social media is transforming television into a new, more entertaining medium.
- The best Ning alternatives to build your own community platform.
- The importance of customer service in social media marketing
- Best examples and strategies to create a Facebook fan page.
- Social media marketing strategy tips from Ravit Lichtenberg, CEO of Ustrategy.com
- Reports on the use and adoption of social media technologies inside the educational landscape and among top US business companies.
Social Media: The Best 2010 Articles and Reports From MasterNewMedia
Social Media Meets Online Television: Social TV Brings Television 2.0 To Your TV Set Social television is an emerging new media term used to refer to a new form of television technology that supports and integrates social interaction, recommendations, ratings, reviews and interactive participation among viewers via text chat, audio or even video-conferencing. by Richard G. Kastelein - January 27th, 2010
Ning Alternatives: Guide To The Best Social Networking Platforms And Online Group Services Last year Ning, one of the most popular social networking platforms on the web, phased out its free service. In this guide you will find a comprehensive mindmap, two comparative tables, and a set of mini-reviews that will help you evaluate the best Ning alternative for your needs. by Robin Good and Daniele Bazzano - May 3rd, 2010
Customer Service Is The New Social Media Marketing King If you want to understand what exactly needs to be done to make your custom service efforts turn your clients into raving fans and supporters, The Customer Service Manifesto will help you identify the critical points to move from being a seller of services and products into a trusted partner and advisor for a growing group of happy customers. by Joseph Jaffe - April 15th, 2010
How To Create A Facebook Fan Page: Guide To The Best Strategies And Examples In this guide you will find a passionately curated selection of the best online reports and articles explaining which are the best strategies to create a Facebook Fan Page, along with a uniquely hand-picked selection of valuable examples to get you inspired. by Robin Good, Daniele Bazzano and Elia Lombardi - July 19th, 2010
Social Media Strategy: A Video Interview With Ravit Lichtenberg - Part 1 "Social media is a strategy, not a tactic". You cannot just jump on the social media bandwagon opening accounts here and there, without having a clear objective to reach and a specific path to follow. This is what Ravit Lichtenberg, founder and chief social media strategist of Ustrategy, recommends to her customers and readers by Robin Good - July 2nd, 2010
Social Media Strategy: A Video Interview With Ravit Lichtenberg - Part 2 If you are still struggling to realize the value of social media for your business, this video interview with Ravit Lichtenberg will help you understand which are the practical steps that any small or medium-sized company must take to develop a social media strategy that really works. by Robin Good - July 10th, 2010
Using Social Media: Colleges And Universities Vs. Businesses Colleges and universities in North America continue to increase their adoption and large scale use of social media technologies, outpacing both Fortune and Inc 500 on the blogging front. Besides using these to augment and extend their overall communication, learning and student support services, educational institutions have found a key use of social media inside their marketing and student recruiting strategies. by Nora Ganim Barnes and Eric Mattson - July 8th, 2010
Social Media Research: Blogs And Twitter Use Trends Inside US Corporations What emerges from this in-depth research is the steady adoption of blogs and the explosive growth of Twitter among Fortune 500 companies, which emphasizes the increasing importance of social media inside the business world. by Nora Ganim Barnes and Eric Mattson - March 12th, 2010
Social Media Research And Trends: Do Top Brands Adopt And Use Social Media Tools? From the data presented in this report, it appears that top US corporations look at the adoption of social media technologies as a mean to improve their communications approach, to build internal knowledge, to improve marketing and sales as well as to guarantee long term sustainability and growth. by Nora Ganim Barnes and Eric Mattson - January 13th, 2010
Social Media Research: Blogging, Twitter And Facebook Use Trends Inside US Corporations - 2010 Update Given that Fortune 500 companies stand as an established model for business success, it is indeed strategically critical for you to examine all the data shared in this report to extract solid insights that may help you develop an effective social media strategy. by Nora Ganim Barnes and Eric Mattson - December 10th, 2010
Originally prepared by Robin Good, Daniele Bazzano and Elia Lombardi for MasterNewMedia, and first published on January 4th, 2011 as "Social Media: The Best 2010 Articles And Reports From MasterNewMedia".
Photo credits: Social Media Meets Online Television: Social TV Brings Television 2.0 To Your TV Set - Michele Piacquadio Ning Alternatives: Guide To The Best Social Networking Platforms And Online Group Services - Shutterstock Customer Service Is The New Social Media Marketing King - Clipart How To Create a Facebook Fan Page: Guide To The Best Strategies and Examples - Marc Dietrich Social Media Strategy: A Video Interview With Ravit Lichtenberg - Part 1 and 2 - Robin Good Using Social Media: Colleges And Universities Vs. Businesses - Clipart Social Media Research: Blogs And Twitter Use Trends Inside US Corporations - Kheng Ho Toh and Dmitriy Shironosov Social Media Research And Trends: Do Top Brands Adopt And Use Social Media Tools? - Kheng Guan Toh Social Media Research: Blogging, Twitter And Facebook Use Trends Inside US Corporations - 2010 Update - Kheng Ho Toh and Dmitriy Shironosov
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