If you are looking to identify the key trends that will affect video, the convergence of Internet, social media and television, the role of mobile in video distribution as well as the relevance of video for developing effective marketing strategies, this guide to the best video predictions and anticipations for 2011, covers all of these topics and more.
Photo credit: Kiyoshi Takahase Segundo
In this MasterNewMedia guide you will find my personal selection of the very best articles, reports and blog posts covering the future of video online and more specifically:
- Online video in 2011: Connected TVs, social recommendations, and standards wars
- Six key 2011 trends in online and mobile video
- Let's go to the crystal ball: 2011 online video predictions
- Top trends for online video in 2011
- Trend watch: Online video forecasts for 2011
- eCommerce video trends to watch next year
- 2010 Internet television in a nutshell and 2011 predictions
- 2011 online video trends: Are you ready for the storm?
- Online video trends 2011: Market developments in focus
If video is in your future, here is what the future of video may look:
Online Video Trends: The Future Guide to the Best Predictions for 2011
1) Online Video in 2011: Connected TVs, Social Recommendations, and Standards Wars
Online video is going through many changes as people begin to connect their TVs to the Internet and social sharing over Facebook and Twitter influence what people watch as much as search. In this article, Jeremy Allaire, founder and CEO of online video platform Brightcove, shares his view of where online video is going next year considering the standards war in mobile video formats.
URL: http://techcrunch.com/2010/12/18/online-video-2011/
2) Six Key 2011 Trends in Online and Mobile Video
In this article Colin Dixon from The Diffusion Group and Will Richmond from VuideoNuze outline six key trends for 2011 in the online and mobile video landscape. Each prediction is very detailed and it also presents the results of a poll conducted by the two analysts about the possibility of that trend becoming true during the year.
URL: http://www.videonuze.com/blogs/?2010-12-16/6-Key-2011-Trends-in-Online-and-Mobile-Video/&id=2845
3) Let's Go To The Crystal Ball: 2011 Online Video Predictions
Social gaming, mobile video advertising, the rise of a possible YouTube competitor and the general growth of online video as the market strives to exit the recession are the major trends in online and mobile video for 2011 foreseen by Tom sacerdoti of Media Post, who also spends some time to go through his 2010 predictions to see what has become true of his predictions.
URL: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=141410
4) Top Trends for Online Video in 2011
Chris Young from MediaPost takes a look at what trends we will see emerge and grow in the coming year. Here is roundup of nine key trends that will make online video more successful than ever in 2011: mobile video, social TV and a specific focus on customer engagement to name just a few.
URL: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=140747
5) Trend Watch: Online Video Forecasts for 2011
YouTube will become more important in 2011, display budgets and video budgets will blur boundaries, and interactive video will continue to disappoint -- but not for long: here a set of very-detailed online video predictions for 2011.
URL: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=141821
6) eCommerce Video Trends to Watch Next Year
Retailers that have tested and proven video and will begin larger deployments, while retailers who have been slower to adopt will face the problem of catching up quickly. Consumers rely on the rich experience of video will start to demand it as part of the shopping experience. These factors will set 2011 to be the year in which eCommerce video becomes a standard on retail sites.
URL: http://www.reelseo.com/ecommerce-video-2011/
7) 2010 Internet Television in a Nutshell and 2011 Predictions
There is general consensus that 2010 was the year of Internet TV emergence. As a matter of fact, there were a lot of things that went right for it during the year and a couple things that did not. So let's take a look in this post at the highlights for 2011 including all the big players in the Internet TV space: Apple TV, Google TV, Hulu and more.
URL: http://www.reelseo.com/2010-2011-internet-tv/
8) 2011 Online Video Trends: Are You Ready for the Storm?
Here a "curated" list of predictions for online video in 2011 that Kevin Nalty, editor of ReelSEO has prepared by sifting through many trends articles on the web to discover what are the exciting news awaiting online video marketers and viewers around the corner.
URL: http://www.reelseo.com/online-video-storm-2011/
9) Online Video Trends 2011: Market Developments in Focus
This research paper from Interlake provides an in-depth look of the online video landscape in 2011 from a marketing perspective. What standards are video providers going to rely on next year? Will iPhone still be king of the hill for mobile video content producers? And is Internet TV finally going to see its long-forecasted breakthrough?
URL: http://www.interlake.net/en/assets/File/InfoDoc_OnlineVideoTrends2011_EN.pdf
Originally prepared by Robin Good, Daniele Bazzano and Elia Lombardi for MasterNewMedia, and first published on February 16th, 2011 as "Online Video Trends: The Future Guide To The Best Predictions For 2011".
Photo credits:
Online Video in 2011: Connected TVs, Social Recommendations, and Standards Wars - Rainer Junker
Six Key 2011 Trends in Online and Mobile Video - Gabriel Moisa
Let's Go To The Crystal Ball: 2011 Online Video Predictions - Hypermania
Top Trends for Online Video in 2011 - SSilver
Trend Watch: Online Video Forecasts for 2011 - Jimmy Lopes
eCommerce Video Trends to Watch Next Year - Pablo631
2010 Internet Television in a Nutshell and 2011 Predictions - Luchschen
2011 Online Video Trends: Are You Ready for the Storm? - Il Web a Portata di Clic
Online Video Trends 2011: Market Developments in Focus - Thomasz Trojanowski
