From the site:
"Metacafe is not a video sharing and hosting site that allows any and every video to be posted. Instead, Metacafe is a video entertainment site that focuses on:
1. Short-form - Metacafe specializes in short-form original video - content that is made for the interactive Internet medium. We don't have full-length television episodes or movies chopped into pieces. The average video on our site is just over 90 seconds long. People come to Metacafe looking for an entertainment break in their day - and we deliver.
2. Entertainment - We're all about entertaining a large audience by featuring only those videos that amaze, inspire and make viewers laugh. This means you won't find hard news stories, personal videos or webcam chatter on Metacafe.
3. Audience-driven - The Metacafe experience is determined entirely by our community. Videos are user-generated, user-selected, user-reviewed and user-rewarded. At Metacafe, we put the audience in the driver's seat, empowering viewers in a much more meaningful way than other video sites."