What are the key trends and predictions for online advertising? From mobile ads, to real-time bidding and ad-specific technologies, what are the key changes professional web publishers need to pay attention to?
Photo credit: Cornishman
In this MasterNewMedia guide to the future of online advertising, you can find the most authoritative and interesting articles from the web on this topic, and specifically:
- Is real-time bidding going to dominate also 2011 online advertising?
- Mobile display ad spending to rise more than fivefold in europe
- Web advertising predictions for 2011: publisher technology
- Six predictions for digital advertising in 2011
- What is the outlook for digital advertisers in 2011?
- Online advertising in 2011: a short analysis of the future trends
- The 2011 online advertising landscape: what to expect and what to do
- 2011 online video advertising trends and predictions
To analyze and understand how you can use these factors and emerging trends to optimize or reconsider your online advertising strategy, here is where you need to look:
Online Advertising: Future Trends 2011
1) Is Real-Time Bidding Going to Dominate Also 2011 Online Advertising?
Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks. eMarketer shares some interesting figures to make sense of this new frontier of web advertising.
URL: http://www.emarketer.com/Article.aspx?R=1008068
2) Mobile Display Ad Spending to Rise More than Fivefold in Europe
Despite economic upticks, European consumer markets remain volatile and will continue to do so in 2011, with economic indicators and consumer attitudes often out of sync. Also, mobile ad spending will grow even more dramatically with a forecasted increase in mobile ad spending in the EU-5 from $122.6 million this year to $1.29 billion in 2015. In the same period, mobile display spending alone is expected to rise from $52.8 million to $339.1 million.
URL: http://www.emarketer.com/Article.aspx?R=1008080
3) Web Advertising Predictions for 2011: Publisher Technology
In this article from AdExchanger.com you can find some of major online advertising companies' CEOs share their own predictions about the digital advertising ecosystem in 2011. If you wanted to know what The Rubicon Project, Yieldbuild, PubMatic and many others foresee in the near future, this is a one-stop reference you don't want to miss.
4) Six Predictions for Digital Advertising in 2011
Advertisers willing to experiment with media campaigns on the "usual suspects" (Facebook, Twitter, YouTube) and niche and location-based social networks will have a distinct advantage moving forward as consumers become desensitized to text, display and even rich media ads.
URL: http://mashable.com/2010/12/21/advertising-industry/
5) What Is the Outlook for Digital Advertisers in 2011?
In this short video, a number of relevant guests from IAB UK Engage 2010 conference discuss what they expect to see this year in the online advertising landscape. Considering the economic recession almost in the rearview mirror, social, mobile, video advertising and a forecasted increase in ad spending are the most agreed topics.
URL: http://iabplayer.iabuk.net/default.aspx?videoID=4015
6) Online Advertising in 2011: A Short Analysis of the Future Trends
In his short list of predictions for digital advertising in 2011, David Cable of iThinkMedia expresses his vision of advertising switching even more from being just a filed of innovative and creative ad campaigns to an actual valuable service, capable of targeting precisely the needs of focused social groups. Here its predictions which move their premises from Mashable ones.
URL: http://www.ithinkmedia.co.uk/blog/social-media/digital-advertising-2011-short-analysis/
7) The 2011 Online Advertising Landscape: What to Expect and What to Do
Find in this round-up of trends and predictions on digital advertising some macro trends and predictions for 2011: CPC increase, cross-channel ad optimization and Bing growth are just a few of the trends this years will most likely make true according to Search Engine Journal senior editor Siddartah Shah.
URL: http://searchengineland.com/sem-trends-for-2011-what-to-expect-what-to-do-57439
8) 2011 Online Video Advertising Trends and Predictions
In this series of short interviews by ReelSEO you will hear directly from the words of Iggy Fanlo (adBrite), Tod Sacerdoti (Brightroll), Andy Tu (Break Media) and Chris Young (DBG) what these industry leaders see as being the major video advertising trends that will emerge in 2011.
URL: http://www.reelseo.com/2011-video-advertising/
Originally prepared by Robin Good, Daniele Bazzano and Elia Lombardi for MasterNewMedia, and first published on March 14th, 2011 as "Online Advertising: Future Trends 2011".
Photo credits:
Is Real-Time Bidding Going to Dominate Also 2011 Online Advertising? - Marc Pinter
Mobile Display Ad Spending to Rise More than Fivefold in Europe - Robin Good
Web Advertising Predictions for 2011: Publisher Technology - chaoss
Six Predictions for Digital Advertising in 2011 - Noubigh Ali
What Is the Outlook for Digital Advertisers in 2011? - Graça Victoria
Online Advertising in 2011: A Short Analysis of the Future Trends - Clipart
The 2011 Online Advertising Landscape: What to Expect and What to Do - Ndul
2011 Online Video Advertising Trends and Predictions - pertusinas
